ATRA DESIGN
ATRA, a furniture brand produced by ATRA Form a Mexico City-based high end production facility that also houses the founder Alexander Díaz Andersson’s architecture and design studio.
ATRA is inspired by the future, informed by past centuries of woodworking traditions, and are designing for the present and many years to come. ATRA designs are driven by what excites the senses and challenges creativity, not by the latest trends or the diktat of marketing. ATRA designs with a passion for modernism and futurism and their discerning clientele comes to them for their rigorous sense of quality, comfort, and uniqueness. ATRA’s style effortlessly demonstrates the carpenter’s artistry.
ATRA founder Alexander Díaz Andersson was raised in Sweden, studied in Spain before moving to the Yucatan Peninsula, where he first started experimenting with furniture. Now located in Mexico City, Díaz Andersson’s furniture, sculptures, interiors, and hospitality projects are defined by a studied balance of chaos and structure, fluidity, and function. Trained in industrial design, Díaz Andersson combines academic learning with knowledge passed down from experienced artist mentors and the energy of autodidactic exploration. His practice is both intuitive and informed by understanding of history, process, and materials. Above all Díaz Andersson’s guiding principle is pleasure. Alexander Díaz Andersson has been featured in Wallpaper Magazine, Architectural Digest, GQ, Surface, and Vogue to name a few.
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